Hi, I'm Erynne.
Northbound Communications is my solo practice.
My job is to step in as a steady partner to clarify your story, strengthen your reputation, and bring consistency to how you show up across audiences and channels.
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When you work with Northbound, you work directly with me — an executive-level partner who understands the stakes, stays close to the work, and enables you to move forward with clarity and confidence.
Fractional
Head of Comms
Choose a level of support that best fits your needs.
Let's get to work!
Northbound embeds as a fractional communications lead, providing ongoing strategic oversight and direct execution aligned to your priorities.
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May include:
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Strategic counsel and decision support
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Ownership of messaging and positioning
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Media strategy
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Issues management / crisis prep
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Coordination with agencies or internal teams
Strategy
Sprint
A time-bound engagement to clarify strategy, sharpen messaging, and execute against a specific priority.
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May include:
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Clear scope and timeline
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Messaging and positioning refinement
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Launch or announcement strategy
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Media planning and outreach guidance
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Rapid alignment across internal stakeholders
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Post-engagement summary with next steps
Thought Leadership
Ongoing engagement working with leaders to define what they stand for and where they can credibly lead the conversation.
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May include:
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Executive positioning and content pillars
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LinkedIn strategy
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Proactive media commentary planning
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Integration of research or business milestones
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Support for award and speaking applications
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Ongoing refinement
White Label Support
Discreet, client-ready support when strategic depth or temporary coverage is needed.
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May include:
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Strategic counsel behind the scenes
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Client-facing leadership when appropriate
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Messaging development and refinement
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Media strategy and executive prep
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Surge support during launches or leave coverage
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Flexible engagement structures
When you’re leading a company, the cost of unclear messaging is far higher than the cost of fixing it. This one-hour working session is designed for founders and senior leaders who need fast, senior-level perspective on where communications should focus and what to do next.
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You’ll walk away with:
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Clear articulation of your core narrative and positioning gaps
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A prioritized communications roadmap (what to do now, what can wait)
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Identification of reputational or messaging risks you may not be seeing
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Concrete next steps you can execute immediately
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What’s included:
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60-minute live working session (Zoom)
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Pre-session intake to ensure we use the time strategically
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Written summary with recommendations and action plan within 48 hours
Not sure where to start?